In the fall of 2009 the FTC decided to intervene in the world of product reviews and blogging. I had been reviewing books since 2007. Suddenly the publishing companies I worked with began sending me notices warning of the consequences if I didn’t comply with the new blogger disclosure notices. […]
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How to Make Your Own Media Kit
Sometimes PR reps will ask for your “media kit.” If you are like me, the first time you heard this you thought, “Huh?” I knew they were asking for stats, but what did they mean by media kit? After some research, I found out all the items you need to […]
