If you’ve decided you want to write product reviews or do sponsored posts, but are unsure what companies look for in a blogger, here’s 5 tips you need to do before attempting to start product reviews that I’ve gleaned since I began reviewing and writing sponsored posts.
Yes, lots of times they look at “stats’ like how many unique page views your blog has each month and how many page views your blog has overall, but this post is for someone who is a beginner.
1. Check The Design and Layout of Your Blog.
Many companies want an easy to navigate website that “looks attractive.” Does that mean it has to be professionally done? No. The design can be anything you like as long as it is easy to read. Don’t use difficult to read fonts, music set on auto play or extremely dark colors (like black) for your background.
2. Make sure your contact information is easily available.
If you want to be contacted by PR reps, make your information easy to find. Add a contact form or add your email address to your sidebar. (See how I’ve done mine on the sidebar underneath our pictures?) If you want to make it even easier, add a contact page with your review policy, the time frame you need to post a review, and items you would like to review. Here is our contact page for an example. It’s added into the header to make it easy to find. You can also add an “All About Us” page with detailed information to connect with your readers or for PR reps who would like to learn more.
3. Have Social Media Accounts.
All companies love to have their products featured on social media. At the very least begin a twitter account, Facebook account, Instagram account and Pinterest account. Plus, you can follow companies whose products you love by following them on social media. Interested in learning more about Pinterest? This detailed post and video by the amazing Alea Milham is the best explanation I have ever seen.
4. Have a Regular Posting Schedule.
You don’t have to post everyday, but companies do want to know that your blog is active. It’s better to post once or twice a week than go a month and then post everyday for two weeks and then drop off again.
5. Create a Blog Fan Page on Facebook.
This is different than a regular Facebook friend account. This one will be public and will allow it to be visible to everyone.
Questions? Email me using the contact information on our sidebar.